10 Best Marketing books you should know
Marketing books supply the knowledge every marketing professional requires.They all offer critical resources for the application. Reading a lot won’t necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Today I’m excited to share 10 Best books to learn something new about marketing.
01. Permission Marketing
Permission marketing is a concept introduced in a book by marketing guru Seth Godin. It is a non-traditional marketing technique that sells goods and services when advance consent is given.
Seth Godin is the most influential and brightest man in online marketing. Instead of annoying potential customers by interrupting their most coveted commodity, time, Godin offers consumers incentives to voluntarily accept advertising. By reaching out to only those individuals who have expressed an interest in learning more about a product. Permission Marketing enables companies to develop long-term relationships with customers and greatly improve the chances of making a sale.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Buyology: Truth and Lies About Why We Buy is a best-selling book by Martin Lindstrom, in which he analyzes what makes people buy.
In Buy.logy, Lindstrom presents the astonishing findings from his groundbreaking, three-year neuromarketing study, an experiment that peered inside the brains of 2,081 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed regarding: what sparks our interest and what drives us to buy.
Lindstrom is one of the world’s 100 most influential people because of his book.
Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses. It describes the use of leading ad agency techniques to capture the biggest market share and become a household name.
This book shows you how to build your strategy around your competition’s weaknesses, how to reposition a competitor and create a weak spot, and how to use your present position to its best advantage.
Positioning also helps you to choose the best name for your product and analyze recent trends that affect your positioning.
04. Epic Content Marketing
This book helps you to reach more customers than ever with Targeted Content. Epic Content Marketing takes you through the process of developing stories that inform and entertain customers to act without actually telling them.
Epic content enables you to position your business. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.
The author Joe Pulizzi is a content marketing strategist is the founder of the Content Marketing Institute. He gives plenty of great advice about how to do it right.
05. Content Inc.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe Pulizzi’s personal experiences to build Content Marketing. Content Inc shows you how to position as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company.
Pulizzi has constructed a six-step process to get the job done.
Step 1: Uncover Your Sweet Spot.
Step 2: Tilt Your Content.
Step 3: Build Your Base.
Step 4: Harvest the Audience.
Step 5: Diversify.
Step 6: Monetize.
06. Purple Cow
When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.
As per Seth Godin, the old ad age of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy, the success of a brand is all about building remarkable products that can stand out of the crowd.
Strategies in this book will help streamline marketers. Godin has explained his marketing principles in a simple, yet effective manner. According to the book, clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. The book can help readers learn about modern marketing paradigms.
07. Hug your Haters
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
You will learn the two types of Haters and what they want from you when they complain, How to handle trolls, How to measure customer service the right way, Why you need to answer every complaint, in every channel, every time, A specific framework for exactly how to answer private & public complaints, Where you should spend most of your time in social media, How fast you need to be when responding to customers, The future of customer service, and Software recommendations for handling online and offline customer service.
08. Content Chemistry
This handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.
By the time you finish reading Content Chemistry, you’ll have a solid understanding of all the main topics and the specific actions you’ll need to take to succeed on your own.
This book is organized accordingly:
PART 1: the theory behind web marketing which includes Traffic: attracting visitors and Conversions: getting visitors topics.
PART 2: web marketing in practice which includes creating content and content promotion.
09. All Marketers Tell stories
In this book Seth Godin has taught, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.
If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
In ‘all marketers are liars’ Godin is basically focusing on 5 steps, which are:
Step 1: Their worldview and frames got there before you did
Step 2: People only notice the new and then make a guess
Step 3: First impressions start the story
Step 4: Great marketers tell stories we believe
Step 5: Marketers with authenticity thrive
10. Pre Suasion
In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
This book is an instant classic and worth reading with elevated attention.