10 Best SEO tools you should know in 2017
SEO (Search Engine Optimization) refers to the work being done to improve the appearance of a website in the unpaid search rankings in major search engines such as Google, Bing, etc. When your website is indexed by a major search engine, it is then listed in search engines when users search for terms relating to your website. There are a large number of strategies that can be used to optimize a website for search engines. Here is the list of 10 Best SEO tools you should know in 2017.
SEMrush is a website analysis tool to help you analyze and optimize SEO strategies. Semrush is the swiss army knife of online competitor research. If you want more traffic you need to understand more about the keywords you or competitor rank for, links etc.
SEMrush gives you an overview of traffic, keywords, backlinks and more. Analyze your competitors so you can beat them in search results. You can do the keyword search by entering the keywords and find out the number together with the estimated volume of searches on a monthly basis and number of results.
Moz is a top SEO tool provider that uses both basic and advanced research tools to help you in your search engine optimization. Moz offers keyword research tools and a SEO keyword generator.Moz’s keyword reports are easy to understand and quite thorough. It also offers link analysis that provides detailed information on your inbound links and link quality.
Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools. It provides a vast selection of research tools.
Here are some of the main benefits of Moz advanced search marketing platform.
- Weekly crawls of your website.
- On-Page Optimization.
- Competitive Analysis.
- Continual Improvement.
- Keyword Difficulty Tool.
03. AWR Cloud
Advanced Web Ranking is an integrated platform that provides SEO analytics, link building, rank tracking, and social media management. It is filled with a suite of tools that can be used by small businesses and freelancers. It has almost everything in one platform, allowing users to perform all SEO tasks in one place.
Advanced Web Ranking get you fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device.
The software is designed to be easy to adjust so you can get the most relevant information for each campaign.
DeepCrawl is a website monitoring application that regularly checks websites for assets and issues to fix in order for them to stay relevant. The application enables websites to stay ahead of the search giant and ensures that they stay visible in the web.
DeepCrawl massively helps out with our workload. The ability to have the data already, rather than having to create multiple excel sheets for each issue is great.
DeepCrawl have some unique features including:
- Set up a crawl on a test site either via custom DNS entries, or a test domain with authentication.
- The option to adjust pre-set error fields i.e. max HTML size, max title length, minimum content to HTML ratio amongst others.
- Crawl scheduling that can run once, hourly, daily, weekly, fortnightly or monthly with a follow-up error summary PDF straight to your inbox.
SearchMetrics is a comprehensive SEO and content marketing suite for enterprises that allow them to create engaging content and connect with customers in a more effective way. SearchMetrics get a quick snapshot of the online visibility of websites based on keyword rankings. Not only can you get a very accurate feel for how your website is performing over time across multiple countries, but you can also spot peaks & troughs and compare the dates.
Searchmetrics provides historical data for up to the last 7 years. It allows on-demand access to SEO, PPC, Content, Backlinks and Social Data for over 130 million different domains in 28 countries. SEO Visibility Score is a reliable and accurate indicator of the size of your online presence.
06. SEO PowerSuite
SEO Powersuite offers a variety of SEO tools that can help you in your website’s SEO. It is a 4 desktop SEO tools each with a different job;
- LinkAssistant for backlink analysis, outreach and management.
- Rank Tracker for keyword research and rank checking tool.
- SEO SpyGlass for competitor backlink analysis and link auditing tool.
- Website Auditor allow you an onpage optimisation tool.
Ahrefs is a suite of tools that contains “the largest index of live links.” There is a free version and a premium version, an API, and an affiliate program. They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh.
Ahrefs is offering the following tools:
- Site Explorer
- Positions explorer
- Content explorer
- Position tracker
- Domain comparison
- Crawling reports
Buzzstream is the best outreach management and white hat link building software out there. Link building is such a key piece of an online marketing campaign to the point where I think having a robust tool for it makes a lot of sense.
Key features of Buzzstream Link building includes;
- Link Prospecting
- Link Reporting and Tracking
- Contact Management
- IMAP Email Integration
- Buzzmarker – Link Bookmarking Tool
CognitiveSEO’s strength lies in its ability to deliver complete, in-depth data in an easily understandable manner.
It’s a fully web based interface which took a little while to work out how to get around. CognitiveSEO provides intergration with MajesticSEO, SEOmoz, Twitter, and FaceBook which can help save time. CognitiveSEO has 5 main parts:
- InBound Link Analysis
- Link Management
- Rank Tracking
SpyFu is one of the more feature rich tools, It offers SEO and PPC spy tool options along with their own keyword research tool. It is a cloud-hosted system that provides online marketers the search marketing secret formula needed for them to succeed in their online marketing campaigns.
This SEO tool includes following tools:
- SpyFu Kombat
- SpyFu Classic
- Keyword Ad History
- Domain Ad History
- Keyword Smart Search
- A Variety of Top 100 Lists
SpyFu guarantees a successful online marketing strategy that would boost revenue, and win more customers in the process.