10 Best Marketing Automation Tools for Entrepreneurs
Nowadays, keeping up marketing activities can be daunting. Marketing automation tools can help automation of marketing functions and effectively encourage leads and drive revenue. These tools allow you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts. In this article, we’ve listed 10 best marketing automation tools.
Also Read: 10 Best Marketing Podcasts for Entrepreneurs
10 Best Marketing Automation Tools
Digital marketing automation has its roots in email marketing. Some platforms are better at email, others social media and then analytics.
Marketo is a powerful marketing automation software that helps marketers master the digital marketing to engage customers and prospects. It provides the leading cloud-based marketing software platform for companies to build and engaging customer relationships. Marketor have excellent customer support and a fast-evolving product.
Marketo has a very large and active knowledge base, which is a great resource for new users. The pricing starts from $999/month for 30 campaigns, 1 domain.
Eloqua is a marketing automation platform owned by Oracle. It primarily focuses for B2B marketers, to help automate the lead generation process. Eloqua’s’ HyperSites features are essentially microsite landing pages that include highly personalized information. Eloqua has a great marketplace with plenty of integration with third-party services.
Eloqua doesn’t have its own CRM but instead integrates with Salesforce, Oracle CRM, and Microsoft Dynamics CRM.
Pardot is one of best B2B marketing automation tools by Salesforce which helps marketers create more leads, generate more pipeline. It has lightweight UI and fast, personal customer support. Pardot is primarily aimed at B2B organizations, ranging from SMB to enterprise-level. Pardot’s Lead Deck feature gives you real-time activity updates of prospect’s activity. Pardot allows you to customize the tool to your needs. It was founded by David Cummings and Adam Blitzer in 2007.
HubSpot is an inbound marketing software which means it offers a variety of tools. One of which is marketing automation. It was founded in 2006 by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology. HubSpot is great for the small business owner. It is a comprehensive platform for improving marketing effectiveness and efficiency.
Hubspot charges mandatory training fees in the $500 – $2,000.
Customer.io helps you to send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It is very flexible marketing automation tool. Customer.io has lightweight UI and fast, personal customer support. This tool is built to trigger emails based on events, rather than just page views.
Customer.io marketing automation tool integrates seamlessly with your website or mobile app.
Infusionsoft is a leading sales and marketing software for small business owners. Infusionsoft’s campaign builder is perfect for creating campaigns with great visual pages. The CRM system on Infusionsoft is very powerful. This marketing automation tool helps you to get organized, grow sales and save time.
Infusionsoft charges $1,999 kickstart training package.
Salesfusion marketing automation tool helps you to generate leads and increase your ROI. This tool is designed for B2B companies who are committed to driving more revenue. Sales and marketing teams can use these digital conversations to communicate effectively with promising leads. Salesfusion offers pre-built native integration with popular CRM like Microsoft Dynamics, Sage, Infor, and Salesforce. This tool facilitates 70 percent faster sales cycles.
Salesfusion Core Package start from $950/month.
LeadSquared is a complete marketing automation and CRM software for businesses. This tool helps you to organize your lead capture, lead management, sales management & analytics. LeadSquaredProvides the capture of leads from all your sources like inbound email, website, chat, online campaigns, phone calls, lead generation websites etc.
Active Campaign automates your email marketing using contact triggers and automation rules based on your contacts activity. This tool provides countless options for what you can automate within each of your automation. Active Campaign can track page visits and custom events you define, providing real-time behavioral analysis. Its pricing starts from $17 per month.
Add roll is another new player in the marketing automation space. AdRoll provides different tools for more effective retargeting, providing maximum reach, expert retargeting, and flexible segmentation. This marketing automation works primarily with tech companies. It has a lightweight interface and is designed to trigger emails based on events.